The technical term SEO (search engine optimization) is more akin to site development while we want to talk about the content SEO which is a phrase and somewhat of a marketing term, and as such should be viewed from that point of view.
What is the definition of content SEO?
First, we must break down the phrase into “content” and “SEO”. Split like that most website owners would recognize them by their main meaning.
“Content” is the information that is provided through means of an online website, while “SEO” is the optimization of said website so that people can quickly find this information through a search engine.
We can conclude that Content SEO is search engine optimization with the specific goal of attracting search engines attention to this content.
The basics of SEO imply that we use keywords to generate organic visitors traffics, and by knowing where and how to use these keywords for maximum searchability. However, this does not mean that you should put random keywords in your site content and it will work to your site benefit in a logical way.
Furthermore, you may want to drive more traffic or search engine attention to a specific content on your site, meaning that you must apply Content SEO.
The types of content SEO
Now, after we mention a few of the content SEO types, we are sure you will recognize that you have already come across some of them or you have been using them.
Modern types of content SEO are:
- Product Pages – site content where you display your products directly, by providing a thorough description.
- Landing Pages – site content which visually stands out of your website form and is used for attracting a specific audience albeit a niche audience for a specific marketing or advertising campaign.
- Blog Posts – one of the easiest ways to provide your site with a fresh stream of content that must be relevant to your business niche but can be indirectly linked to products or services your site offers.
- Articles – Different articles (news or feature pieces) that are not directly related to your products or services but provide insight or information relevant to your business niche.
- Lists – pages displaying lists such as “top 5” or “top 10” that provide valuable information to your target audience.
- Guides – Somewhat longer article that provides valuable information to your target audience by explaining how to do something step-by-step.
- Media content – Video explainer, infographics or slideshow that can drive visitors traffic to your website.
- Directories – Useful and informative taxonomy of specific content, for example online content with links around a given topic.
What kind of website should be doing Content SEO?
Before we answer this question, first we must ask do you want your website to be recognized by the target audience?
Knowing that there are millions of websites online, the only way for your website to stand out is to provide additional value through informative articles, meaning you should be doing Content SEO no matter what kind of website you own.
By making valuable content and proper content SEO you will gain added value to your website and improve your standing with both target audience and search engine.
Fact is, search engines’ main goal is to provide useful information to the user search query, but they cannot provide it out of thin air. Instead they need you to make that content, so it is a symbiotic relationship.
Quick steps on how to develop content SEO
While you may find a complete guide on how to do proper content SEO with another article here, we would like to go over some quick steps on how to do it:
- Define your goals – Any content that your website provides to its online audience must be made with a goal in mind. By defining your goals as a website or business, you will be able to discern what types of content you should focus on.
- Always have your target audience in mind – Content that you provide must be relevant to your business niche as well as enticing to your audience. Think about what kinds of content your target audience would be looking for.
- Publish content on a schedule – Knowing that search engines will keep track of how often you provide fresh content, you should be releasing new content on a regular basis.
- Analyse your content SEO – Keep track of the articles that lead traffic to your website, assess what is it that makes it so, and try to replicate such success.
- Think about improving old content – It may just happen that an article was not indexed for the keyword you were targeting but for another phrase or term, meaning you need to improve that content so that it provides better SEO benefits.
- Give yourself time to produce content that is valuable to your audience – avoid doing content quantity over quality. Instead give yourself enough time to produce content that is valuable and relevant.
We are sure that by now you are well-familiarized with the phrase “content SEO” and its function in the broad scheme of search marketing. All you have to do now is use this gained knowledge to your advantage.