Improved web stories will lead to higher visitors traffic and better SEO.
With everything going on it is hard to keep track of all the new stuff, and you might have missed the news that Google is encouraging you to create more compelling Web Stories. We would like to discuss a few ideas that can help you create better Web Stories.
What is the Web Stories content format?
A Web Story is a short form of online content aimed at the busy everyday life which gives the average internet user only brief respites in which he can consume light content “on the go”.
We are sure that you have already seen this format through Google channels such as Search, News or Discover, but the important thing is that Web Stories are a fresh opportunity to drive more traffic, mainly from mobile users.
The traffic channels such as YouTube or podcasting can be considered too, these demand much more time for you to develop quality content, while Web Stories demand much less time, meaning they can provide you with more for less.
It may come to you that Web Stories are much like the popular social media Stories though here you are able to blend video, animation and text to create a dynamic experience for your consumers.
Production Tips for compelling Web Stories
Before going into different tips, first we have to understand what are the different kinds of Web Stories:
- Videos (portrait)
- First-person stories
- Brand stories
- Infographic or Dynamic Visual stories
- Illustration Stories
- Quizz or Polls story
- Animation Stories
As we have already mentioned, the Web Stories are a “short snack” format which is aimed at internet users with mobile devices and as such one key thing to mention is that they need to be done in the “portrait mode” (9:16) which is the most convenient and fits perfectly on a smartphone.
Because the content needs to be short but memorable you need to avoid having too much text – meaning you should try to reduce your text character count to a minimum, while being able to convey a message.
Knowing this, Videos in portrait mode are a great way to make a Web Story because people love watching videos and reacting to them.
First-person story is a video story where an authoritative person will speak about a specific topic, but again, keep in mind that the format should be short and exciting as people who consume this kind of content do not have much time.
Companies can use Brand stories where they relay a message and display their brand or product logo in a visually appealing way which gives the stories consumer a short but memorable experience.
A good way to avoid displaying stock images is to have a cartoon or illustration with your Web Story, while admittedly you can use even a smartphone app to make a regular image into a fun and engaging cartoon, or make it into a comic panel with text balloons.
Rule number one – as in every kind of publishing online content, stick to original content that will make your Web Stories stand out from the rest.
Second most important rule is to have a clear call to action which will tell the user how they can further interact with the actions suggested in your Web Story.
Google Web Stories video guide series
We did mention that Google is enticing content creators to publish Web Stories and maybe you did not know that they also released a series of helpful videos on the subject that can further enable you to make amazing content.
Just like Web Stories, these Google video guides are short and to the point, and you can find them on YouTube if you search for “storytime google web stories” though we will provide a direct link to the series.
It is our opinion that the balance between the effort and rewards with Web Stories is clearly in your favor. Web Stories are an amazing way to drive traffic meaning you must take this opportunity to put effort into acquiring skills to develop Web Stories and enjoy the benefits it provides.